‘Change your life’ Bitcoin adverts endorsed by a UK money-saving expert are showing up on Instagram. The only problem is they are fake.
Bitcoin adverts appearing to be endorsed by a UK money-saving expert have been spotted on Instagram. The use of celebrities to endorse products and services is common practice although the unauthorized use of their likeness is not just an issue for celebrities, but for consumers in general.
Martin Lewis is a well-known face on British TV after having become the de facto money-saving and tips expert on daytime television. Lewis also runs a UK website further looking to provide Brits with information on how they can make the most of their pounds and pennies. Due to this, Lewis as an advocate for anything related to finance is something many UK residents will take note of and maybe also buy into. In the past, this has led to many companies and services using Lewis as a spokesperson to promote their services. The only problem is, Lewis doesn’t endorse them – they are scam ads. The use of Lewis’ profile was so prevalent on social media in 2018 that the money-saving expert took Facebook to court over the matter. The legal case eventually ended with Lewis and Facebook settling out of court, Facebook paying damages, and the two working together to try and swell the rising use of scam ads.
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