Clubhouse, an invitation-only audio chat app launched less than a year ago, has caught the attention of tech industry bigshots like Tesla CEO Elon Musk and Facebook CEO Mark Zuckerberg — not to mention the Chinese government, which has already blocked it in the country. What is Clubhouse, you ask?
WHAT IS CLUBHOUSE?
The iPhone-only app, once you’re in, lets you start or listen into conversations on a whole host of topics, from tech to pro sports, parenting, Black literature and so on. There are no posts, photos or videos — only people’s profile pictures and their voices.
Conversations can be intimate, like a phone call, or might include thousands of people listening to a talk by boldface names, like a conference or stage interview. Think part podcast, part conference call, part social media. It’s free to use and there are no ads, at least not at this point.
HOW DO I GET IN?
Currently, the only way to get an invitation is to score one from someone already on Clubhouse. It’s still in “beta,” version, like Gmail was in its early days, when it was a badge of nerd worthiness to get an account. If you don’t know anyone who can invite you yet, you may not have to wait much longer. When Clubhouse first came out, new members only got two invitations. That number has now grown to five, signaling that the app feels ready to broaden its audience. You can also download the app and get on a waiting list to be let into Clubhouse.
This is part of the app’s current appeal — like an exclusive club, only it’s expanding by the minute. The aura has been magnified by the star power of early members such as rap star Drake, actor Jared Leto, actress Tiffany Haddish, and influential technology figures such as venture capitalist Marc Andreessen and Twitter CEO Jack Dorsey. Although Clubhouse hasn’t divulged how many people are using its service, its app has been downloaded 5.3 million times, according to analytics firm App Annie.
Once you have an invitation, you can import your Twitter profile — or start from scratch — and then follow people or “clubs” on a broad range of topics. The app encourages people to use their real names, though this does not appear to be enforced. You’ll also need an iPhone — Clubhouse doesn’t yet work on Android phones and is not on the web.
WHO MADE CLUBHOUSE?
It was created by Silicon Valley entrepreneur Paul Davison, based known for a location-driven social networking app Highlight that Pinterest bought in 2016, and a former Google engineer, Rohan Seth. Although it obviously wasn’t planned, they probably couldn’t have picked a better time to start welcoming a select few into Clubhouse. The app made its debut last March, just as people were being ordered to stay at home to battle the pandemic and found themselves eager to talk to other people besides their family or roommates.
WHY IS IT GETTING MORE ATTENTION NOW?
The primary reason is probably that Musk and Zuckerberg recently made…