- Text message spam includes texts designed to sell consumers unwanted products or to steal their personal information.
- Sending spam text messages can damage your business’s reputation and lead to significant fines.
- By following proper business texting etiquette, you can prevent legal issues and maintain a strong relationship with your customers.
- This article is for business owners who want to employ text message marketing without spamming their customers.
Business texting, or when a company sends bulk messages to customers who have opted in to receive them, can be a highly effective way to reach your audience. Also called SMS marketing, MMS marketing or text message marketing, this method of casual communication has better engagement rates than other channels, including email and social media: On average, it takes a person less than two minutes to respond to a text, compared with nearly two hours for email, according to Campaign Monitor.
However, text message marketing also comes with some risks, and it’s important to follow texting etiquette to avoid tarnishing your business’s reputation. If you want your customers to be engaged, they cannot interpret your text messages as spam. Follow these best practices for implementing an effective text message marketing campaign that doesn’t spam your audience.
What is considered a spam text message?
Spam texts include several types of junk mail, either designed to sell customers unwanted products or to steal their data, passwords and personal information.
In common business practices, spam text messaging includes texting company marketing without the consumer’s consent, sending multiple texts at one time, using group texts and employing multiple forms of communication for the same call to action (CTA) – for example, calling or emailing a customer and then sending a text with the same information.
The more malicious type of spam texts come in the form of phishing or “smishing.” These text messages are attempts to collect a customer’s data by posing as a business, friend or family member. Recipients could risk a data breach by engaging with these messages.
Sending text messages with consent
To send text messages to customers, you must get their consent. If you have an established relationship with a consumer, you could obtain that customer’s consent to send transactional text messages, such as company updates, appointment reminders and payments. Requesting that customers double opt in to text messages can cover the consent requirement and ensure open communication between your business and your customers.
It is illegal to promote the following business categories via text message in any capacity:
- Illegal drugs
Key takeaway: Always get consent from the customer before sending any text message marketing.
Examples of spam text messages
Text messages can appear as spam if they are filled with typos or grammatical errors. Consumers may also interpret text messages as spam if…