CoinSwitch Kuber, ZebPay and WazirX are among the crypto exchanges that advertise prominently across platforms, capitalising on a spike in investor interest.
Cryptocurrency exchanges could get their first set of advertising guidelines soon with Advertising Standards Council of India (ASCI) looking into the issue after identifying it as an “emerging area of concern”.
“Cryptocurrency is an emerging area of concern,” said Manisha Kapoor, secretary general of the advertising industry’s self-regulatory body. “ASCI is examining additional and fresh guidelines required to protect interests of consumers
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Read more:Crypto exchange ads under ASCI scanner